Given I applied to the iPhone
development program, I was able to attend to the iPhone Tech Talks in Paris. So
I did it, and it was very interesting... but I can not say more. Indeed, this
event was under the Non disclosure Agreement that iPhone developers have to
respect. Sorry dear friends. However, I promise you to let you know more about
my future first iPhone application as soon as possible. Stay tuned!
Apple
Wednesday 29 October 2008
iPhone Tech Talks World Tour (Paris)
By Cédric on Wednesday 29 October 2008, 00:10
Thursday 27 March 2008
The US Students like Apple!
By Cédric on Thursday 27 March 2008, 11:29
According to a recent higher-education survey, from the investment bank Morgan Stanley, 40% of college students think that their next computer will be a Mac. 40%! Yes sir! Once they end their studies and start working they will contribute to increase the market shares of Apple and its “influence” advocating the brand in their entourage. Apple, which in February 2008 became the first laptop supplier in the very lucrative education Market, has for the first time surpassed Dell in terms of laptop sales and this is clearly a sign that Apple is definitely back in the race. Furthermore, Apple has managed to build a cool image, become a strong and powerful brand and create a big community of loyal customers, the so called Mac users. They started with the iPod phenomenon and its “halo” effect*, then the iPhone and finally it managed to convert a lot of “switchers” who were previously PC users and who now could not imagine going back. As the proverb says, “When you go Mac, you never go back”!
Sunday 9 March 2008
Who can stop Apple?
By Cédric on Sunday 9 March 2008, 22:44
For those who don't know this week's most important news surrounding Apple, let me quickly sum it up. Apple announced on thursday, march 6th the forthcoming availability of the Software Development Kit (SDK) for their famous and revolutionary iPhone. Planned to be released this summer (in june 2008), this very awaited breakthrough has seriously shaken not only developpers and the Apple fan community, but also all the entire computer industry and beyond...
Ineed what Apple has anounced sounds like a Mascletá during the fallas in Valencia:-) They have just dropped a bomb which is going to make the iPhone a new and successful development platform, such is the enthusiasm which has aroused this announcement. But they also created a lot of anxiety at their principal competitors (RIM (Blackberry), Microsoft (Windows Mobile), Sony-Ericsson and Nokia) and they even managed to find new rivals like Nintendo for example.
First and foremost the Apple SDK seems very simple, quick and easy to understand for a developer I mean :-) It seems so simple that even I would like to learn how to code just to create my own software for the iPhone. Most of the developers who had the opportunity to work with this SDK have claimed that it is possible to create a game or a pretty good software within a few days.
Secondly, with more than 4 millioN iPhoneS sold in hardly one year and 24% of
the share market on the US smartphone market, just behind the Blackberry (41%),
the iPhone is already a seductive platform for the developers ; indeed the
number of potential customers is now already significant. So Apple doesn't have
to conviNCE the developpers, they are already convinced and were expecting the
opening of this new market. Thus, since thursday a lot of big softwares and
video gamE companies have annouced that they are working on brand new softs for
the iPhone. Among them are SEGA, Electronic Arts (Fifa, Need for Speed), Sun,
AOL, etc. Futhermore for the first time, Apple has publicly used the expression
"video games console" for describing one of its products. So they have now
officialy entered on the mobile video game console market ; I'm not sure
Nintendo appreciate that.
Thirdly, thanks to the next firmware update, Apple is finally going to implement in their amazing smartphone all the professional features (like the push email) which the iPhone missed up to now and which stopS the "Jesus phone" being a real blackberry killer. They even bought a Activesync licence from...Microsoft! Times are changing... I already know that a lot of executives were waiting for that to get their iPhone. Now Apple has granted their wishes.
Apple has just opened the door to an unlimited number of possibilities, that is the most exciting thing about this SDK : everything becomeS theoretically possible with the iPhone now. Besides It's not exaggerated to consider the SDK announcement as a new beginning or even as a rebirth for the iPhone. And you should know that not only the SDK uses almost the same roots and the same basis as Mac OS X, but to use it you have to install it on a Mac... this is again a good strategy to spread the Apple technology and develop the Mac development to its full potential. Obviously, Apple is definitely different from the rest of the computer industry, the only one which can engender so much expectation and desire. Thanks Apple :-)
Tuesday 15 January 2008
The Macbook Air : my probable new laptop
By Cédric on Tuesday 15 January 2008, 22:15
The rumor said the thruth. Apple has officialy launched today the world's thinnest notebook, the well named "Macbook Air". As you can read it on the website of Apple this new laptop is "ultrathin, ultraportable, and ultra unlike anything else". To be honest, I'm a little bit disapointed. Ok, this super thin computer is awesome (except its unapropriate black keyboard) and will be surely able to seduce many people just like the iPhone did there is few months. But the limited number of connections, the apparent slowness of the hard drive disk and the lack of an internal optical drive disturb me. So, I'm waiting for the first reviews about this new amazing Apple device. Then we will see...
PS : Notice how Apple manage to impose questionable
compromises (1 USB port, optional external optical drive) to the market and
their customers where most computer companies are so severely criticised when
they did the same. That's the magic of Apple, I guess...
Sunday 16 December 2007
A awesome concept car...for your iPhone
By Cédric on Sunday 16 December 2007, 00:46
I don't know what you think about it, but to my mind, this concept car made by Range Rover looks very awesome. More than beautiful, it is also eco-friendly since thanks to "its more compact size, lighter weight and sustainability-focused technologies" the LRX's fuel consumption is untill 25% less than the other Land Rover 4x4s and it also means reduced CO2 emissions.
But one of the most surprising thing I noticed about this nice car is inside. Indeed the LRX concept on board two touchscreens and one of which permit to "control the LRX's iPhone facility". In fact, the LRX seems to have one of the most practical iPhone docking station you can find in a car, according to the website Engadget. And it would be possible to switch on the car from the iPhone touch screen... That sounds really interesting.
If you want to know more and see this sexy 4x4 in real you should go to the
Detroit Auto Show in January 2008.
Land Rover LRX concept using iPhone for more than just audio
Thursday 13 December 2007
Business man of the year 2007 : Steve Jobs
By Cédric on Thursday 13 December 2007, 01:57
According to the Fortune magazine, the most important and influent personality of this year is... the Apple's CEO, and I really think they right. 2007 was clearly a historical year for Apple which get a so hudge and deserved success. If someone can be proud of this rebirth, it's clearly the charismatic co-founder of the firm, Steve Jobs. Because it's obviously the new strategy implemented by Jobs when he came back to Apple in 1997, which allowed Apple to become again a profit-making company, which now worth more than Dell in matter of stock-exchange value. After bringing a different way to think computer, "changed the dynamics of consumer electronics with the iPod, and persuaded the music industry, the television networks, and Hollywood to distribute their wares with the iTunes Music Store", this year he shattered the so concentrated and so predictive cellular telephone business with the incontrovertible iPhone.
So It seems indisputable that Steve jobs deserves to be considered as the
most powerful people in business of the year 2007.
Mac is good, but Mac has bugs too...
By Cédric on Thursday 13 December 2007, 01:13
Apple has a really good communication policy. They know how to sell seductive products in a persuasive way. As you were surely able to notice it, the iPhone and iPod success has showed it well. For that matter, I'm sure that many competitors must be really envious... However sometimes the so successful marketing machine plays some wrong note. But the charismatic Steve Jobs always knows how to take it easy when some embarassing troubles disturb the famous Apple keynotes conferences...
Wednesday 5 December 2007
The iPhone Revolution
By Cédric on Wednesday 5 December 2007, 21:29
The following text is taken from some comments I recently made (in french) about the iPhone lauching. As you can see on the original version, I gave my opinion on this amazing phone on July 17th and finally, I think I was right. The Apple iPhone really represents a revolution in the mobile phone and electronic device market, and you can trust me, this is just the beginning...
''The extensive media coverage on the first Apple Phone is so impressive that everyone in the USA (and soon in France) have at least already heard something about it. Although the price may seem off putting for most people, the very smart and efficient campaign run by Steve jobs (The Apple's CEO) gave the iPhone fame and visibility equal to a product targeting the mass market, like a video game console or a hollywood blockbuster.
Futhermore don't forget when the first Ipod has been released, it seemed really expensive, however today it's a classic mass market product as popular as the legendary Sony's Walkman.
Get the exclusive distribution contract linked to the iPhone would be a significative advantage for the french provider who win the deal. Not only financially speaking, but also in matter of image. Such an opportunity would be able to strengthen or confirm the leader or challenger status of the winner and attract a large number of new customers, mainly thanks to the quicker and more efficient process of number portability.
Given the keen interest / craze of the developpers and media distributors
for the iPhone platform, there is no doubt that the internet services
development it just starts to begin. Moreover the costs decrease in the
telecommunications sector is going to allow a better experience in the use of
internet with mobile devices, and the unlimited access to internet related to /
delivered with the iPhone is clearly the best way to do it.''
Thursday 29 November 2007
Bienvenue en France!
By Cédric on Thursday 29 November 2007, 01:09
It's done! The iPhone is officially available in France since
yesterday Thursday, November 28th 2007! Almost three weeks
after the British and the Germans, the French can now also enjoy their
"Jesus Phone". Contrary to the disapointing launch in United
Kingdom (with the provider O2), France welcomed the very seductive Apple iPhone
with great enthusiasm. In one day, Orange has announced that 2000
iPhones have been sold , and in twelve lucky cities including Lille or
Bordeaux, several hundred people waited in the cold to be the
very first to buy this amazing phone which had already shattered the
telephony market. We will see if Apple and Orange will manage
to keep up the buzz untill the end of December. I'm not
worried for them...
