Apple has a really good communication policy. They know how to sell seductive products in a persuasive way. As you were surely able to notice it, the iPhone and iPod success has showed it well. For that matter, I'm sure that many competitors must be really envious... However sometimes the so successful marketing machine plays some wrong note. But the charismatic Steve Jobs always knows how to take it easy when some embarassing troubles disturb the famous Apple keynotes conferences...