Students and their Macs

According to a recent higher-education survey, from the investment bank Morgan Stanley, 40% of college students think that their next computer will be a Mac. 40%! Yes sir! Once they end their studies and start working they will contribute to increase the market shares of Apple and its “influence” advocating the brand in their entourage. Apple, which in February 2008 became the first laptop supplier in the very lucrative education Market, has for the first time surpassed Dell in terms of laptop sales and this is clearly a sign that Apple is definitely back in the race. Furthermore, Apple has managed to build a cool image, become a strong and powerful brand and create a big community of loyal customers, the so called Mac users. They started with the iPod phenomenon and its “halo” effect*, then the iPhone and finally it managed to convert a lot of “switchers” who were previously PC users and who now could not imagine going back. As the proverb says, “When you go Mac, you never go back”!

Morgan Stanley: 40% of college students plan to buy Macs