After the Google I/O conference in early may 2010 (Android "Froyo" 2.2
release) and the Gizmodo case, some people were quite skeptical about how Apple
could once again cause a stir. Finally, as they claimed it themselves, Apple
has just changed everything again with its new iPhone 4. The new piece of
jewellery designed in Cupertino comes with very impressive innovations (retina
display, ultra slim design, pentaband connectivity, front camera, HD video
recording, powerful processor) which should reinforce Apple leadership. Except
some technical issues, the Steve jobs keynote was totally successful and has
reached its goals, making the iPhone 4 the new "must have" of the highly
competitive smartphone market.
You know what? I just realized yesterday I was a lucky & happy
« AiPhone » owner! In fact, since Tuesday 24th I have been in France
for Easter holidays so I have decided to spend some days in my flat in Lille
(North of France). The other day, while my friend was ringing my intercom so I
would open the door for her, I noticed for the first time the brand of this
such trivial device and consequently the name of the company which manufactured
it ; it was such a surprise when I noticed that I already had an Aiphone
;-) Furthermore, the same day by coincidence I learnt that Apple had been
negociating since last year with Aiphone, Japan’s largest intercom maker -
based in Nagoya, in order to find a satisfactory agreement for both
companies to use the name iPhone fairly (the pronunciation and the spelling are
the same in Japanese), when the "Jesus Phone" will be released in few months on
the japanese cellphones market. As a present for you I have taken a shot of my
revolutionary and ultra-sophisticated Aiphone GF-1MD... Please, don't be
jealous!!!
For those who don't know this week's most important news surrounding Apple,
let me quickly sum it up. Apple announced on thursday, march 6th the
forthcoming availability of the Software Development Kit (SDK) for their famous
and revolutionary iPhone. Planned to be released this summer (in june 2008),
this very awaited breakthrough has seriously shaken not only developpers and
the Apple fan community, but also all the entire computer industry and
beyond...
Ineed what Apple has anounced sounds like a Mascletá during the
fallas in Valencia:-) They have just dropped a bomb which is going to make
the iPhone a new and successful development platform, such is the enthusiasm
which has aroused this announcement. But they also created a lot of anxiety at
their principal competitors (RIM (Blackberry), Microsoft (Windows Mobile),
Sony-Ericsson and Nokia) and they even managed to find new rivals like Nintendo
for example.
First and foremost the Apple SDK seems very simple, quick and easy to
understand for a developer I mean :-) It seems so simple that even I would like
to learn how to code just to create my own software for the iPhone. Most of the
developers who had the opportunity to work with this SDK have claimed that it
is possible to create a game or a pretty good software within a few days.
Secondly, with more than 4 million iPhones sold in hardly one year and 24% of
the share market on the US smartphone market, just behind the Blackberry (41%),
the iPhone is already a seductive platform for the developers ; indeed the
number of potential customers is now already significant. So Apple doesn't have
to conviNCE the developpers, they are already convinced and were expecting the
opening of this new market. Thus, since thursday a lot of big softwares and
video gamE companies have annouced that they are working on brand new softs for
the iPhone. Among them are SEGA, Electronic Arts (Fifa, Need for Speed), Sun,
AOL, etc. Futhermore for the first time, Apple has publicly used the expression
"video games console" for describing one of its products. So they have now
officialy entered on the mobile video game console market ; I'm not sure
Nintendo appreciate that.
Thirdly, thanks to the next firmware update, Apple is finally going to
implement in their amazing smartphone all the professional features (like the
push email) which the iPhone missed up to now and which stopS the "Jesus phone"
being a real blackberry killer. They even bought a Activesync licence
from...Microsoft! Times are changing... I already know that a lot of executives
were waiting for that to get their iPhone. Now Apple has granted their
wishes.
Apple has just opened the door to an unlimited number of possibilities, that
is the most exciting thing about this SDK : everything becomeS
theoretically possible with the iPhone now. Besides It's not exaggerated to
consider the SDK announcement as a new beginning or even as a rebirth for the
iPhone. And you should know that not only the SDK uses almost the same roots
and the same basis as Mac OS X, but to use it you have to install it on a
Mac... this is again a good strategy to spread the Apple technology and develop
the Mac development to its full potential. Obviously, Apple is definitely
different from the rest of the computer industry, the only one which can
engender so much expectation and desire. Thanks Apple :-)
I don't know what you think about it, but to my mind, this concept car made
by Range Rover looks very awesome. More than beautiful, it is
also eco-friendly since thanks to "its more compact size,
lighter weight and sustainability-focused technologies" the LRX's fuel
consumption is untill 25% less than the other Land Rover 4x4s
and it also means reduced CO2 emissions.
But one of the most surprising thing I noticed about this nice car is
inside. Indeed the LRX concept on board two touchscreens and
one of which permit to "control the LRX's iPhone facility". In
fact, the LRX seems to have one of the most practical
iPhone docking station you can find in a car, according to the
website Engadget. And it
would be possible to switch on the car from the iPhone touch screen... That
sounds really interesting.
If you want to know more and see this sexy 4x4 in real you should go to the
Detroit Auto Show in January 2008.
According to the Fortune magazine, the most
important and influent personality of this year is... the
Apple's CEO, and I really think they right. 2007 was clearly a
historical year for Apple which get a so hudge and
deserved success. If someone can be proud of this
rebirth, it's clearly the charismatic co-founder of
the firm, Steve Jobs. Because it's obviously the new strategy
implemented by Jobs when he came back to Apple in 1997, which allowed Apple to
become again a profit-making company, which now worth
more than Dell in matter of stock-exchange value. After bringing a
different way to think computer, "changed the dynamics of consumer
electronics with the iPod, and persuaded the music industry, the television
networks, and Hollywood to distribute their wares with the iTunes Music
Store", this year he shattered the so concentrated and so predictive
cellular telephone business with the incontrovertible
iPhone.
So It seems indisputable that Steve jobs deserves to be considered as the
most powerful people in business of the year 2007.
