In 2007, Steve jobs, the Apple CEO, wrote an open letter
about the record industry issues (Thoughts on music, February 6, 2007). His
conclusion was pragmatic and rather audacious at this time. To struggle
efficiently piracy and sustain the growth of online music sales it's necessary
to "abolish DRM entirely".
This prophetic statement has been followed (some months after) with the lauching of iTunes Plus consists in selling songs from EMI's catalog (one of the big 4 labels) without any DRM. This first step was a real success and had to make the other big labels think more again about a necessary new strategy.
This year the dream of a "world where every online store sells DRM-free" is about to come true. Indeed, all the big four (WARNER, UNIVERSAL, EMI and very recently SONY-BMG) have decided to abolish gradually the technical restrictions which bother the digital & legal music market.
However this (r)evolution is going to achieve without the visionary Steve Jobs and his famous iTunes store. Probably bored by the arrogant leadership of Apple on the digital music market, three of the big four labels (Warner, Universal & EMI - to a lesser extent) have decided to go without iTunes store to experiment the sale of DRM-free music encoded in open licensable formats (MP3).
So, they choose an iTunes challenger to launch their new strategy, the first real competitor which would able to threaten its share market. Its name is : Amazon Mp3. So, after so many attempts, 2008 could be the year when the Apple iTunes store could lose its monopoly. The famous entertainment online store (high tech and media store) has got almost everything to manage to shatter the music business of Apple.
3 millions songs without DRM in its catalog (when iTunes offers 6 millions songs but "only" 2 millions DRM-free), encoded in MP3, the most popular digital audio format compatible with all music players (whereas Apple has chosen AAC ; better audio quality but "almost" only compatible with the iPod), at a very competitive prices : from 89 cents a song and from $5.99 to $9.99 for most albums. Isn't interesting?
Update : Amazon Mp3 starts to sell songs from Sony-BMG this month. Bad time for iTunes, but this is an excellent thing for customers.
If you want discover other online shops which sell DRM-free music at good prices or even totally free, take a look to the following challengers :
